Kdo je Oskar? = Who is Oskar?

We are a lively team creating a world of colorful clothes, beautiful stories, awesome friendships, and grrrrrrreat music.

The brand was started by Domen Hauko when he began sewing during COVID. From that, dreams of a bigger project and a clothing brand developed. Over the years, Taja, Iza, Patricija, Miha, Veronika, Žana, and others joined the team.

We want to create a community around Oskar, where as many artists as possible would have a space to show what they do, present their vision, and be part of a larger crew. We want to involve photographers, graphic designers, dancers, musicians, textile artists, and everyone else who creates something important and meaningful to them through any medium in our projects.

And why Oskar?

Where does the name come from?

We wanted the brand to have a Slovenian name, so people would know where we are from!

We looked for inspiration in our nature, cities, and even culture. The idea came up to name the brand after a character from Slovenian literature or cinema. Kekec, Tomaž (from Poletje v školjki), and Jakob (from Sreča na vrvici) who are some of the most prominent characters didn't quite fit the vibe.

So we said, let's create our own character and name him: OSKAR! Since everyone kept asking, "Who is Oskar?" the full name developed from there. And it fits because we want OSKAR to represent the current cultural zeitgeist. But we’re always asking what that is, and it’s never really clear until it becomes the nostalgia of a previous era.

So, now when someone asks you, "Who is Oskar?" at least you have an idea of what to say ;)

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